The automotive brand will provide service and lead cars for the sixth round of the FIA World Rally Championship and will seize the opportunities provided by Rally Italia Sardegna for relational and marketing activities.
26.05.2023 - The partnership between Rally Italia Sardegna and Toyota strengthens, as Toyota will once again be alongside the Automobile Club d'Italia for the 2023 edition of the event that is scheduled from June 1st to June 4th on the Island of the Four Moors as the sixth round of the FIA World Rally Championship, during the most anticipated rally event in Italy.
Toyota will be the Mobility Partner of the event, providing all service vehicles and lead cars, essential tools not only during the race weekend but also in the preparatory phases and logistical arrangements that have been ongoing for several months and will intensify in the coming days.
The partnership with Toyota continues a collaboration that started several editions ago and, in this special celebration of the event's first twenty years organized by the Automobile Club d'Italia with the Regione Sardegna, will allow the brand to leverage this significant opportunity for relational and marketing purposes, using the service park in Olbia, the most iconic special stages, and other moments of the event.
"We are very proud to support ACI in Italy's most important rally event," said Mariano Autuori, Marketing Strategy Director of Toyota Motor Italy "The Rally Italia Sardegna represents excellence in the national and international motorsport scene, and being here as the Official Mobility Partner on the occasion of the event's 20th anniversary makes it even more special. The partnership also strengthens our commitment to spreading the values of Team TOYOTA GAZOO Racing in Italy and will allow us to create an important point of contact with our fans."
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